Beginning

 
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We’re called Hearts & Minds because we believe in the power of magic & logic.

But if pushed, magic most of all.

So we don’t rely on A.I., important though that is.

Our secret sauce is I.A. - irregular answers.

They’re the ideas that can have the biggest impact.

To change absolutely everything.

So our promise to you is that, whatever the brief, we’ll always give you an irregular answer.